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š¤ Big Bets, Bold Moves
2025 data shows women founders are scaling fastāreshaping fintech as they go. Plus: Mira Muratiās new AI startup, and Season 2 of Fintech Mavericks kicks off with a bang.

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Hey fintech fam, š
You know that Sabrina Carpenter lineāāBusy woman all the timeā? Yeah. Thatās been looping in my head on repeat because whew, itās been non-stop lately.
Since touching down back in NYC, itās been full steam ahead:
ā Season 2 of Fintech Mavericks is live
ā Two new summits in the works (š climate, capital, and SF power moves)
ā And the inbox is giving Olympic-level gymnasticsābut weāre still standing.
Honestly? Iām feeling it. Not the burnoutāthe buzz.
Because what weāre building together actually matters. From shaping the next chapter of fintech to making sure we donāt just have a seat at the tableābut the mic, the funding, and the strategyāweāre just getting started.
In this weekās newsletter, Iāve got:
Two must-read stories about the future of women entrepreneurs and AIās next chapter.
A powerhouse new podcast drop to kick off Season 2 with a banger.
Letās get into it.
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The kind thatās built for todayās digital financial livesāwhere consumers want control, transparency, and security every time they connect an app to their bank account.
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Whatās Up In Fintech
Every Thursday, I bring you the latest fintech news and trends, delivering the key insights that matter most to the industryāand you.
#1 Women Founders Are Scaling, Raising, and Acquiring Faster Than Their Peers

Fintech Is Femme on the Nasdaq Tower in Times Square. April 23, 2025, New York City.
More than half of women entrepreneurs saw revenue grow this year. Two-thirds expect even more growth in 2026. And nearly one in four plan to do a dealābuying or sellingāin the next 12 months.
Thatās according to Capstone Partnersā 2025 Women Entrepreneurs Study, which surveyed over 200 female founders across the U.S. to understand how women are funding, scaling, and planning for exits. Fintech was the second most represented sector.
The findings show a clear shift: women are operating not from cautionābut from confidence.
In short: female founders are raising more capital, planning bigger moves, and taking bolder bets than the broader market.
And in fintechāwhere data, growth, and trust intersectāthat mindset is fast becoming the new standard.
The Capital Shift
The system isnāt always set up for themābut women are raising capital and driving growth anyway:
32% raised equity to fuel growth.
20% secured debt financing in the past yearāa figure that doubles among women running companies with 100+ employees.
Whatās notable is the intent: this isnāt just runway extension. Itās strategic scaling, backed by data and driven by conviction.
M&A MovesāAnd Exit on Their Terms
The M&A numbers are especially telling.
Nearly 23% of women founders say they plan to engage in M&A this yearāeither as a buyer or seller. Another 22.2% are actively exploring acquisitions as an exit strategy.
Thatās a significant jump from 2024āand far above the middle market average.
Whatās more: three in four women founders have already taken concrete steps to prepare for an eventual exit. That includes everything from hiring investment bankers to defining deal criteriaāwell ahead of when many male founders typically start the process.
As Capstone reports, this early preparation is helping ease the most common anxieties: from unfamiliarity with the M&A process to concerns around employee impact and timing. The only concern that rose? Emotional attachment to the company. And that just reinforces what we already know: women founders build with care.
Playing Offense in Fintech
For the Fintech Is Femme community, the parallels are clear. Women building in fintech have long been navigating legacy barriersāfighting to raise capital, win trust, and drive innovation in an industry still catching up to reality.
But the Capstone data shows something powerful: thatās changing.
Female fintech founders are:
Driving organic growth while aggressively exploring acquisitions
Prioritizing control, not just scale
Building toward exits without compromising values
Using capital to leadānot just survive
This isnāt a story about women keeping pace. Itās about how theyāre pulling aheadāquietly and strategically.
The Bottom Line
Women founders arenāt just reacting to the market. Theyāre shaping it.
Theyāre building growth engines, raising capital on their own terms, and preparing for exits with more clarityāand less compromiseāthan ever before.
And in fintech? Thatās not just a data point. Thatās a playbook.
To access the full report, click here.
#2 What Mira Muratiās Next Move Could Mean for Fintech

Mira Murati, the former CTO of OpenAI, has raised $2 billion for her new AI venture, Thinking Machines Lab, just six months after launching it.
Women founders are not only securing capitalātheyāre driving smarter, more strategic growth. This week, former OpenAI CTO Mira Murati is unveiling her new venture, according to The Information.
Itās called Thinking Machines Lab, and the vision is big: custom-built AI models tailored to a companyās exact KPIs. Think reinforcement learning fine-tuned to your balance sheetānot just a generic chatbot.
Murati, who played a pivotal role in OpenAIās rise and briefly served as CEO during last yearās leadership shakeup, has already raised $2 billion at a reported $10 billion valuation.
Now sheās recruiting top AI talent and looking to leapfrog rivals by stitching together layers from open-source modelsāessentially building faster, cheaper, and smarter.
Sheās been at the center of the AI revolutionābut now sheās stepping out to build her own.
The Infrastructure Move Everyone Missed
If it works, this could be a massive unlock for fintechs. Imagine AI tools designed specifically to improve underwriting accuracy, optimize fraud detection, or personalize financial productsānot in broad strokes, but in laser focus based on your companyās exact growth and risk metrics.
And letās be clear: Murati isnāt just building another AI tool. Sheās rethinking what enterprise AI should look likeāand that has big implications for fintech founders looking to scale smarter, not just faster.
If women entrepreneurs are already outperforming their peers in capital strategy and exit planning, Muratiās bet signals the next frontier: women building the deeptech layer that powers the next generation of growth.
This isnāt just another AI startup racing to compete with OpenAI or Anthropic.
Murati is reportedly creating something quieterāand possibly more powerful: a B2B platform where companies can access reinforcement-learning-powered models built around their actual metrics. Sheās essentially flipping the script on traditional SaaS by building dynamic systems that learn your business in real time and optimize against your goals.
And sheās doing it efficiently. Instead of training massive models from scratch, Murati plans to combine layers from open-source architectures, reducing both time-to-market and compute costs. Itās like remixing the best components of AI into a model built specifically for you.
Her āRL for businessesā approach could become the infrastructure for a new kind of AI-native fintech stackācustom-built, capital-efficient, and relentlessly data-driven.
Why This Could Be Huge for Fintech
The implications for fintech are enormous. Because letās be honest: most fintechs arenāt building foundational AI models. Theyāre building user-friendly layers on top of financial dataāand increasingly, theyāre bottlenecked by legacy systems, thin data pipelines, and expensive AI tools that werenāt built for them.
But Muratiās approach flips that equation.
Imagine a credit underwriting model trained not just on anonymized datasets, but on your customer retention metrics, risk tolerances, and product-market cycles. Or an AI assistant that doesnāt just help with general customer serviceābut is trained on your churn indicators and LTV curves, fine-tuned to catch red flags before they snowball.
This kind of precision learning could mean:
Lower CAC through intelligent personalization
Stronger fraud detection via reinforcement-driven optimization
Smarter lending models tuned to non-traditional credit indicators
Real-time adjustments to product strategy based on actual KPI shifts
In other words, this is what applied AI could look like when built by someone who understands the difference between big ideas and business outcomes.
Itās also worth noting what this signals to a broader narrative we talk about often at Fintech Is Femme: that women donāt just deserve a seat at the tableāweāre building the table, designing the protocol, and coding the neural networks beneath it.
Murati is building AIās next layer with founder-first focus. And if sheās successful, fintech may no longer have to choose between scale and safety, growth and precision, vision and execution.
#3 Fintech Mavericks Is BackāAnd Weāre Starting With a Heavy Hitter
The second season of Fintech Mavericks just droppedāand weāre kicking things off with someone who helped shape the playbook for modern fintech.
Adam Nash has been behind some of Silicon Valleyās most important growth stories: early executive at LinkedIn, CEO of Wealthfront, investor, advisor, and product whisperer. But his latest venture is something differentāand more personal.
Now, heās building Daffy, a fintech platform that wants to rewire the way we think about generosity.
āOver 60 million American households give to charity every year,ā Adam told us. āBut giving is still treated like an afterthought. Why isnāt it a financial goal? Why canāt we build around it?ā
Daffyās answer is deceptively simple: treat giving like saving. Build tools that make generosity automatic, intentional, and goal-based. Use behavioral finance to make doing good doable.
Itās not just altruism. Itās a new category of purpose-driven fintech that could grow even bigger than robo-advising or neobanks.
š§ In this episode, we get into:
Why giving is fintechās most overlooked growth lever
The psychology behind donationsāand how tech can amplify it
Adamās lessons from building at LinkedIn and Wealthfront
What it really takes to turn values into product
If youāve ever wondered how to build fintech that hits scale and soul, this episode is for you.
Tap below to listen to Episode 1 of Fintech Mavericksāpowered by Brex.
Available now wherever you get your podcasts.
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FRIDAY, SEPTEMBER 19
[NEW YORK] EMERALD CLIMATE FINTECH SUMMIT
Itās Happening: Sept 19 in NYC, During Climate Week
Where climate meets capital.
Where women lead.
Where fintech scales what actually matters.
At Fintech Is Femme, we follow the moneyāand itās charging straight toward climate.
š Climate fintech isnāt a niche. Itās the next power move in business strategy.
šø $12B in ROI if we close the gender funding gap
š Women-led startups are scaling smarter, faster
ā” Clean energy, carbon markets, ESGāthis is where the real growth is happening
Iām teaming up with Bhuva Shakti to launch something bold.
A strategy session.
A blueprint for whatās next.
Want in? Weāre calling in sponsors, speakers, and climate fintech builders.
Letās shape the future together.
š„ Early bird tickets are already flying. Donāt miss out.
FINTUNES
š¶ Kehlani - Folded
Feel the vibes, soak it all in - and wait until you see the music video, it's absolutely on fire.

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āļø P.S. If youāve read Fintech Feminists (or listened to the audiobook!), Iād be so grateful if you could take 30 seconds to leave a review or rating on Amazon here. Your support means the world to me. A million thanks in advance!
That wraps up todayās editionāthanks for reading! Until next week, keep innovating and challenging the status quo. See you Tuesday!
Love,
Nicole š