Hey, fintech fam! đ
Big News! My book, Fintech Feminists, will officially be out by the time I write to you next! This is more than just a book launchâitâs a moment for us. Once itâs in your hands, it stops being my book and becomes yours.
I want you to make it your own: take notes, scribble in the margins, and highlight the parts that fire you upâwhether itâs joy, frustration, or motivation. This book is about driving us all toward a more equitable financial future, starting with this community.
And if you want to celebrate this milestone IRL, weâve got a few tickets left for our NYC Book Launch Celebration! If you canât make it to the city, donât worryâwe have events in Las Vegas (hello, Money20/20!) and San Francisco. Details are below.
Now, let's move on to the news you need to know!
SPONSORED BY
Show 2025 you mean business
Start a free HoneyBook trial in January for a chance to win a $10,000 price package on top of all the tools you need to succeed in the new year.
#TRENDING
Whatâs Up In Fintech
Every Thursday, I deliver the hottest fintech news and trends, keeping you updated with the most essential insights impacting the industry.
#1 Tala Launches New Crypto Wallet

Tala Founder & CEO Shivani Siroya
Tala just launched a non-custodial crypto wallet powered by the Stellar network designed to give financially underserved communities secure access to virtual assets.
According to the company, this move deepens Talaâs commitment to financial inclusion by providing tools that make managing virtual currency easy and accessible.
CEO Shivani Siroya said that while crypto is often seen as a tool for the elite, its true potential lies in helping the worldâs unbanked and underbanked populations achieve financial security.
The wallet will launch first in Peru, where, according to World Bank data, more than 50% of adults remain unbanked.
Why It Matters:
The global financial system has long failed to serve the needs of over 2.5 billion adults without access to traditional banking services.
In Peru alone, many people face barriers like lack of identification, prohibitive costs, and distance from financial institutions.
Talaâs crypto walletâalong with its existing alternative data approach to credit scoringâaddresses these challenges directly.
For fintechs, this shows a powerful blueprint for expanding into underserved markets.
By leveraging new technologies like blockchain and AI, fintechs can fill the $2.5 trillion credit gap for small businesses in emerging economies, a market largely ignored by traditional banks.
Key Insights:
The Financial Inclusion Crisis: Globally, 1 in 3 adults without an I.D. face barriers to accessing financial services, and 46% of adults in low-income countries struggle with documentation requirements. Talaâs solution bypasses many of these hurdles by offering digital access through mobile devices.
The Power of Alternative Data: Siroya pioneered the use of alternative data, such as mobile phone activity, to develop credit scores for populations often ignored by traditional financial institutions. This data-driven approach has enabled Tala to lend over $5 billion in credit across emerging markets, helping 10 million customers access critical financial services.
Shivaniâs Leadership Approach: Shivaniâs leadership is rooted in empathy and trust. Her journeyâfrom studying microcredit in sub-Saharan Africa to founding Talaâhas been shaped by her commitment to understanding underserved populations from the ground up. Her âradical trustâ philosophy, where Tala leads by telling its customers, âWe trust you,â has built a community of repeat customers with a 90% repayment rate.
The Bottom Line: Talaâs new crypto wallet isnât just another fintech innovationâitâs a lifeline for the billions of people excluded from the global financial system. For fintech companies, following Talaâs lead by focusing on underserved markets and leveraging alternative data isnât just ethicalâitâs a smart business strategy that taps into a largely untouched market with significant growth potential.
#2 Sheena Allenâs CapWay Shuts DownâWhat We Can Learn from Her Journey

Sheena Allen, Founder of CapWay
Sheena Allen, the powerhouse behind CapWay, a fintech company that provides banking solutions to underserved communities in banking deserts, has announced that the company is shutting down.
In a heartfelt post on LinkedIn, Allen expressed her disappointment and acknowledged the challenges that led to this decision, including industry-wide setbacks and the difficulties Black founders face in raising capital.
But make no mistakeâthis isnât the end of her fight for financial inclusion. Allenâs story, covered by TechCrunch, is a lesson in resilience, determination, and the reality of building in fintech.
Why It Matters:
CapWayâs shutdown isnât a failure, itâs a learning opportunity for every woman looking to break barriers in a highly competitive, often exclusive industry. From dealing with investor biases to the hurdles of raising funds in a down market, Allenâs experience sheds light on what it takes to survive and thrive as a woman in fintech.
And the takeaway?
You may not be able to control the circumstances, but you can control how you navigate them.
CapWayâs closure also highlights a crucial reality for fintech founders: the stakes are high, especially in a highly regulated industry.
Allen pointed out that the fintech industry took a significant reputational hit after the hacking of Evolve Bank & Trust and the collapse of Synapse, which left hundreds of millions in consumer funds frozen.
In the aftermath, banks that once partnered with fintechs began imposing stricter requirements, including demanding that fintech companies have large amounts of cash before considering collaboration.
Key Insights:
Fintech Requires Deep ResourcesâBut Donât Let That Stop You: The fintech industry is one of the toughest to crack, and as Allen learned, you need both funding and flexibility to survive. While securing that funding can feel like an uphill battle, the lesson here is to be preparedâstrategize, build relationships, and stay ready for the challenges that come your way.
Overcoming Bias in Fundraising: Allenâs story highlights the harsh reality of competing for limited funding, but it also reminds us of the importance of pushing forward. The fact that only 0.3% of U.S. startup funding went to Black founders in the first half of this year should light a fire under all of us to demand moreâand build anyway.
Setbacks Are Part of the JourneyâKeep Going: CapWay may be winding down, but Sheena Allenâs journey is far from over. Sheâs already planning her next move and is determined to continue her work in financial inclusion. Her resilience is a powerful reminder that every setback is just a stepping stone to something greater. Failure is part of the process, not the end of the road.
The Bottom Line: CapWay may have come to a close, but Allenâs fight for financial inclusion continuesâand so should ours. For every woman founder in fintech, this story isnât a cautionary tale; itâs motivation. Itâs a reminder that setbacks, whether itâs funding challenges or industry hurdles, donât define us. They fuel us. Allenâs journey proves perseverance, purpose, and vision can carry you through the toughest times.
So take this as inspiration: when things seem impossible, dig deeper, stay focused, and keep building.
#3 Remembering Lilly LedbetterâA Legacy of Equal Pay and Equal Opportunity

Lilly Ledbetter.
Lilly Ledbetter, a tireless leader in the fight for equal rights, died at 86, leaving behind a legacy that transformed the fight for pay equality.
After discovering that she had been underpaid compared to her male colleagues for nearly two decades, Ledbetter became an outspoken advocate for equal pay. Her efforts helped pave the way for the Lilly Ledbetter Fair Pay Act, which was the first bill signed into law by the Obama-Biden Administration.
This landmark legislation strengthened protections against pay discrimination, ensuring that women could fight for what they deserved.
Her passing comes in a significant year for womenâs financial rights: the Equal Credit Opportunity Actâwhich opened the doors for women to access credit without male co-signersâcelebrated its 50th anniversary in 2024.
Together, these milestones serve as a powerful reminder of how far weâve come, and how much further we still need to go.
Why It Matters:
Lillyâs legacy is a call to action for fintech companies and women entrepreneurs alike.
The battle for equal pay and financial inclusion is far from over. In fintech, we have a unique opportunity to drive systemic change by designing products that serve women better and pushing for more equitable access to capital.
The next frontier? Breaking down the barriers women face in accessing fundingâonly 2% of venture capital still goes to women-led startups.
For fintech founders and leaders, the lesson is clear: build for women, fund women, and lead with purpose. Just as Lilly rewrote the rules for equal pay, we can rewrite the rules for equal opportunity in fintech.
Key Insights:
Financial Independence = More Female Entrepreneurs: The fight for equal pay and access to credit isnât just about fairnessâitâs about unlocking opportunities. When women achieve financial independence, they open doors for themselves and for future generations of female entrepreneurs.
Serve Underserved Markets = Growth: Like Sallie Krawcheckâs $2B+ fintech platform, Ellevest, built by women for women, serving ignored markets isnât just ethicalâitâs profitable. Fintech founders should follow this lead.
Failure Fuels Success: Sallie Krawcheck didnât get a smooth ride when launching Ellevest, but she turned failure into a stepping stone, raising $53M through community-driven funding after hearing ânoâ from countless investors.
The Bottom Line: Lilly Ledbetterâs fight for equal pay forever changed the conversation around womenâs rights in the workplace, and her legacy lives on in todayâs fight for financial equity. For fintech, itâs about more than just techâitâs about creating systems that finally work for everyone.
And thatâs exactly what leaders like Sallie Krawcheck is doing. In my upcoming book Fintech Feminists, I dive into Sallieâs journey, where she shares her blueprint for breaking barriers and building financial products that empower women.
And speaking of Sallie, Iâm thrilled to share that my interview with her kicks off the first episode of the new and improved Humans of Fintech (Nicoleâs Version) podcast!
You wonât want to miss the lessons sheâs learnedâand the lessons every woman in fintech should embrace. Tune in here, or wherever you get podcasts!
MARK YOUR CALENDARS
Come join us every Thursday to keep up with the best fintech events! These events are perfect for meeting people, learning new things, and connecting with our fintech community. Let's add these fun events to our schedules - I hope to see you there!
TUESDAY, OCTOBER 22
[NEW YORK] FINTECH FEMINISTS BOOK LAUNCH PARTY (+ LIVE PODCAST)
MONDAY, OCTOBER 28
â4:00 - 4:30 PM: Join Frances Zelazny, Founder & CEO of Anonybit, for a conversation on fraud, addressing problems at the root, and how women leaders and founders are shaping the future of fintech.
4:30 - 5:15 PM: Stick around to grab a signed copy of Fintech Feminists, with books generously sponsored by Anonybit.
Add this to your Money20/20 calendar by clicking here.
TUESDAY, NOVEMBER 12
[SAN FRANCISCO] Fintech Is Femme Leadership Summit: San Francisco
Itâs officialâŚ
Fintech Is Femme is breaking ground in San Francisco! đâ¨
After eight SOLD-OUT events and over 1,000 tickets sold, weâre finally bringing the Fintech Is Femme Leadership Summit to the West Coast.
And hereâs why this matters:
When women lead, they donât just break barriersâthey build bridges.
Creating community is the key to building networks that fund and support more women in fintech.
Itâs how weâll shift that 2% funding figure for women founders and open doors for the next wave of trailblazing leaders.
Grab your early bird ticket here before theyâre gone!
SPONSORED BY
Accomplish More. Juggle Less.
Your business is growing, and so are your responsibilities. So what do you do?
You do more.
You see a chance to expand your reach and increase your impact.
You do more.
You take on more hours, juggle more deadlines, and wear more hats. You miss a ball game here and there. Come home late a few more nights. You spend a holiday or two in your inbox. And you tell yourself,
This season just requires more.
But what if growing your business isnât about doing more things â but instead doing the right things?
What if you could enjoy the holidays this year knowing that someone else is handling the âmoreâ?
Your time is too valuable to waste. BELAYâs flexible staffing solutions can help.
Whether itâs administrative, accounting, or marketing support that you need, BELAYâs highly vetted professionals have the more youâre looking for.
Our exceptional Virtual Assistants, Accounting Professionals, and Marketing Assistants combine AI tools with extensive industry experience to ensure that you are always getting more without sacrificing quality or time.
Accomplish more and juggle less with BELAY.
Learn how with our free ebook, Delegate to Elevate, and leave the âmoreâ to BELAY.
FINTUNES
Get ready for an unforgettable night because Nanna is performing LIVE at the Fintech Feminists Book Launch Party in NYC this Tuesday! Weâre going to be on cloud nine all night long!

LETâS CONNECT
đ° Share this newsletter with a friend and start growing your network.
đ Connect with me on LinkedIn for daily insights on female leadership.
đ¤ Grow your business through content & community by partnering with me.
đŁ Promote yourself to 50,000 subscribers by sponsoring this newsletter.
đ¤ Host an epic event by booking me as a speaker, moderator, or emcee.
đ Increase your expertise by pre-ordering your copy of my book, Fintech Feminists: Increasing Inclusion, Redefining Innovation, and Changing the Future for Women Around the World.
Thatâs all for now! See you Tuesday!
Love,
Nicole đ





