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Chime Expands Into Employee Financial Wellness; How Sophia Goldberg Built a Payments Startup Backed by 95% Women Investors; Building a Fintech Empireāwith Your Life Partner
Hey, fintech fam! š
We are deep in production mode over here as I prep not one, but two powerhouse events: the Fintech Is Femme Leadership Summit and the Fintech Security Summitāboth taking place at The Times Center during NY Fintech Week.
Between designing the venue, locking in speakers, curating panels, and launching our first-ever Founder Pitch Competition (š interested? Apply here!), Iām building the biggest fintech stage for our community.
And yesāamid all the chaos, Iāve still got fresh content for you.
šļø This week:
ā Chimeās latest move into financial wellness (and why it matters)
ā Two new podcast episodes to fill your cup with strategy, insight, and real talk from founders shaking up the system
Letās get into it.
#TRENDING
Whatās Up In Fintech
Every Thursday, I bring you the latest fintech news and trends, delivering the key insights that matter most to the industryāand you.
#1 Chime Expands Into Employee Financial Wellness With New Workplace Platform

Chime has officially entered the employee benefits space.
This week, the neobank announced Chime Workplace, a financial wellness platform designed to support employers and employees.
The offering bundles Chimeās signature consumer featuresāincome management, savings tools, and credit-building capabilitiesāwith new employer-facing dashboards and a rewards program.
The launch builds on Chimeās June 2024 acquisition of Salt Labs and the formation of its B2B arm, Chime Enterprise, signaling a strategic push into embedded financial services at the organizational level.
Why It Matters
The data tells a clear story: Employees are asking for financial support, and employers are taking note.
š Financial stress leads to burnout.
š Financial support leads to loyalty.
According to a 2023 PNC study, 80% of employees would stay longer at a company that offers financial wellness benefits.
Meanwhile, research from the TIAA Institute and High Lantern Group found that financial stressāfrom debt to basic cost-of-living concernsācan negatively affect mental health, productivity, and overall workplace engagement.
Financial stress is now associated with a 34% increase in absenteeism and tardiness, and financially strained employees are five times more likely to be distracted at work.
With 42% of U.S. adults saying money impacts their mental health, the business case for financial wellness is no longer just about compassionāitās about performance.
Chime is not alone in this shift. Betterment at Work (formerly Betterment for Business) has built a suite of workplace wellness tools focused on retirement, investing, and student debt repayment. Other fintechs are exploring similar moves, blending their consumer-facing strengths with employer-distributed platforms.
Weāre seeing a growing trend: Fintech is increasingly embedded into the workplace, creating scalable access points for financial tools and support. Why?
Because the workplace is where change happens.
Because supporting financial wellness isnāt just a perkāitās a retention strategy.
Women, especially in underrepresented roles, benefit the most when employers step up.
More than just another product launch, Chime Workplace represents a strategic expansion of fintechās role in corporate lifeāand a recognition that financial health is foundational to total wellness.
As this sector continues to grow, fintech leaders are well-positioned to shape the next generation of workplace benefits, making the case for embedded financial care as a business imperative.
#2 How Sophia Goldberg Built a Payments Startup Backed by 95% Women Investors

In this weekās episode of Fintech Mavericks, my co-host Drew Glover and I sit down with one of the sharpest minds in payments: Sophia Goldberg, Co-Founder & CEO of Ansa.
If you havenāt heard of Ansa yet, take notes. Founded in 2022, the startup is on a mission to help merchants build branded virtual wallets and process small payments more efficiently (read: no more eating high card fees on $5 transactions).
Sophia is the kind of fintech founder who doesnāt just know the infrastructureāshe literally wrote the book on it. Her best-selling title, The Field Guide to Global Payments, is a go-to for anyone trying to understand how money moves worldwide. (Yes, sheās that legit.)
Last year, Ansa announced its $14M Series Aāand 95.6% of that capital came from female investors. šø Talk about walking the walk.
In this episode, Sophia unpacks:
The playbook for building in a complex, crowded space like payments
Why she believes B2B fintech needs better storytelling
How to build a cap table that reflects your values
Why embedded finance is the next big wave (and how to ride it)
If youāre a founder, investor, or operator thinking about product-market fit, infrastructure, or the long gameāthis oneās for you.
#3 Building a Fintech Empireāwith Your Life Partner

This weekās episode of Humans of Fintech, live from the Fintech Meetup, gives a behind-the-scenes look at what itās like to build startups as a couple.
Youāll hear from not one but two dynamic duos:
Me + my partner in life and business, Anton Briones (Co-Founder, COO & Creative Director of Fintech Is Femme)
And fintech legends Dan and Sarah Roselli, Co-Founders of RevTech Labs, the accelerator behind some of fintechās fastest-growing startups
Weāre diving into:
š What it really takes to build a company with your partner
šÆ How personal stories fuel business strategy and investor trust
š Why RevTech Labs is betting big on global fintech (and NY Fintech Week!)
āļø The work/life balance mythāand what actually works when youāre scaling a business and a relationship
Itās all about shared vision, mutual respect, and telling your story before someone else writes it for you.
MARK YOUR CALENDARS
Join us every Thursday to keep up with fintech events!
WEDNESDAY, APRIL 23
[NEW YORK FINTECH WEEK] Fintech Is Femme Leadership Summit
āWhere the hell is the funding for women?ā
Thatās the question I asked in my latest Forbes columnāand honestly, Iāve been asking it since my first day reporting in this industry.
So when new data from Tracxn hit my desk, showing that fintech was one of the top-funded sectors for women-led startups in 2024, I had to dig in.
šø Women-led tech companies raised $29.6B last year
šø Just 11.7% of total global tech funding
šø In fintech? Only $3.4B went to female-led companies
šø And a mere 3.4% of VC dollars went to all-women teams
Letās be clear: the numbers still suck.
But hereās whatās wildāweāre still outperforming.
āØ Women founders deliver 2x more revenue per dollar invested (BCG)
āØ Diverse teams see 30% higher ROI (McKinsey)
āØ 45% more revenue from innovation (WEF)
We do more with less. And itās time we stop waitingāand start scaling.
Thatās why I built the Fintech Is Femme Leadership Summit.
š April 23 at The Times Center
š 500+ women (and men) in fintech
š One day of strategy, visibility, and real deal-making
š All during NY Fintech Week
This isnāt fluff. Itās funding. Itās client deals. Itās game-changing content x community that drives ROI.
So if youāre a fintech founder, investor, operator, or just tired of being the āonlyā in the roomācome be in this room.
WEDNESDAY, APRIL 23
[NEW YORK FINTECH WEEK] Fintech Security Summit
āšØ Fraudsters are working fasterāand smarter. Itās time we do the same. šØ
If the last year taught us anything, itās that security canāt be an afterthought. Itās the foundation. The differentiator. The trust builder.
āWeāre bringing together the brightest minds in fintech, risk, fraud, and identity for a high-impact day of strategy, innovation, and real talk.
āExpect actionable insights, serious networking, and the community momentum to stay ahead of evolving threatsāwithout compromising user experience.
āš„ Space is limited and tickets are movingāsecure yours today.
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FINTUNES
Her new song just released tonight. Shall we listen to it together for the first time?

LETāS CONNECT
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š Connect with me on LinkedIn for daily insights on leadership.
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š¤ Host an epic event by booking me as a speaker, moderator, or emcee.
š Increase your expertise by ordering your copy of my book, Fintech Feminists: Increasing Inclusion, Redefining Innovation, and Changing the Future for Women Around the World.
āļø P.S. If youāve read Fintech Feminists (or listened to the audiobook!), Iād be so grateful if you could take 30 seconds to leave a review or rating on Amazon here. Your support means the world to me. A million thanks in advance!
That wraps up todayās editionāthanks for reading! Until next week, keep innovating and challenging the status quo. See you Tuesday!
Love,
Nicole š