Hi fintech fam š
Back home in NYCāand kicking off the week with a surprise stomach bug (yay). Resting up and recovering where I can.
Last weekās time in Mexico City was nothing short of transformative. A reminder to keep exploring, keep living, and stay curiousāeven when life feels chaotic.
Iām already back in the mix: last night, I spoke on a panel for Creator Economy NYC with Visa, diving into the highs and hard truths of building a creator-led business. I love sharing the lessons Iāve learned (and am still learning).
And next week, Iām recording a live episode of Humans of Fintech during an intimate dinner in NYC honoring women in finance and accounting. Iāve got a few seats leftāapply to join us here if that sounds like your vibe.
Now, letās get into todayās column.
INNOVATION
The GENIUS Act Is Here ā Letās Not Let History Repeat Itself

Fintech Is Femme Leadership Summit on April 23, 2025. New York City.
The GENIUS Act was signed into law on Friday, giving stablecoins their long-awaited regulatory green light in the U.S. financial system.
That may sound like just another Washington policy update. Itās not.
This is the official signal that dollar-backed digital assets are no longer fringe crypto experiments. They are becoming infrastructure. And if you work in fintechāwhether as a founder, operator, investor, or policymakerāthis marks a major turning point.
From Fringe to Front Row
Stablecoinsācryptocurrencies typically pegged 1:1 to a fiat currency like the U.S. dollarāare about to go mainstream.
Think:
ā Savings accounts paying 4%+ (hello, Coinbase and PayPal)
ā Instant, fee-free global payments
ā Embedded finance rails that operate 24/7, no middlemen
The vision? Stablecoins powering a programmable, interoperable financial system thatās faster, cheaper, and more accessible for all.
The reality? That future is already taking shapeāand the most powerful names in finance are in on it.
Big Banks, Big Moves
This monthās big bank earnings offered more than just balance sheetsāthey offered a preview of whatās next.
JPMorgan, Bank of America, and Citi all dropped signals that theyāre building stablecoin strategies. But Citi CEO Jane Fraser laid it out the most clearly (and candidly).
āDigital assets are the next evolution in the broader digitization of payments, financing, and liquidity,ā she said on Citiās earnings call. āWeāre already moving billions in transaction volume this year through Citi Token Services.ā
Letās pause there. Thatās not speculation. Thatās execution.
Fraser isnāt spinning up an R&D team. Sheās overseeing a live product moving real money, built specifically to solve the pain points that stablecoins claim to fixābut without the crypto chaos.
Even more striking: she emphasized corporate demand. Clients want cross-border, always-on, multi-asset solutionsāwithout the AML headaches and compliance friction. Citi is building the answer.
She called it āthe killer app.ā
And she added: āWe donāt need another bank to do it.ā
What Does This Mean for Us?
Iāve been covering digital assets for yearsāas a realist, not a maximalist. And as someone whoās always rooted for innovation but called out BS when I saw it.
Truthfully? Even I hadnāt taken stablecoins this seriouslyāuntil now.
This is no longer about speculative trading or crypto bros getting rich (or maybe it still is?).Ā
But now, itās also about rebuilding core infrastructureāand we donāt get many chances to shape that kind of future.
Hereās the context fintech leaders canāt afford to ignore:
Stablecoins are here to stay. From Circle to PayPal to Stripe and Robinhood, everyoneās playing the game. The only question is who owns the rails.
Tokenization is next. Real-world assets (stocks, bonds, real estate) are being broken into digital tokens and traded like crypto. Robinhood is already tokenizing shares of SpaceX and OpenAI (with or without their consent).
The regulatory window is open. The GENIUS Act unlocks opportunityābut also scrutiny. Laws are finally catching up to tech, which means we have a chance to build with rules and resilience in mind.
History, Repeating?
Nowās the time to zoom outāand remember the last time fintech scaled without the proper oversight.
ā The SVB collapse exposed how tech-forward firms misunderstood risk.
ā The crypto winter humbled everyone who thought decentralization meant āno accountability.ā
ā And too few women, BIPOC founders, and non-VC insiders were invited into the room to help shape the guardrails.
We canāt afford another cycle like that.
Stablecoins and tokenized assets might unlock new wealth systemsābut only if we embed equity and ethics from day one.
Otherwise, weāre not building the future. Weāre just copying the past in prettier packaging.
What To Watch Next
As stablecoins shift from crypto curiosity to enterprise infrastructure, fintech leaders should be thinking beyond payments. The real transformation lies in how these assets get used:
Remittances and cross-border payroll
Yield-generating digital wallets
B2B payments with instant settlement
Programmable compliance and smart treasury
And donāt sleep on tokenized private markets. McKinsey projects $2 trillion in tokenized assets by 2030. That means equity access, secondary liquidity, and cap table transparency could become a whole new playing field.
But hereās your reminder: not all of this is good.
Just recently, Robinhood faced backlash for giving away tokenized shares in OpenAIāwithout OpenAIās permission. Thatās not innovation. Thatās PR theater. We have to call that out, too.
Why Women Need to Lead This
Historically, the loudest voices in crypto have looked the sameāand made the same mistakes.
But as fintech evolves into programmable money, the need for diverse leadership has never been greater. We need compliance experts, legal minds, ethical designers, risk leaders, and yesāmore women building the next-gen financial stack.
Because if weāre not in the room, the same broken systems get rebuilt all over again.
TL;DR: The GENIUS Act is more than a crypto law. Itās a line in the sand.
Big banks are in. Fintech is adapting. Regulation is (finally) catching up. And the rails of finance are being rewritten in real time.
This is your call to get involved.
ā Donāt just āwatchā stablecoins. Learn them.
ā Donāt just wait for use cases. Build them.
ā Donāt just trust others to get it right. Lead it yourself.
Weāre not just observing historyāweāre shaping it.
Letās get to work.Ā
WTF ELSE?
Block jumps after S&P 500 inclusion in new milestone for fintech
Why JPMorgan is hitting fintechs with stunning new fees for data accessĀ
Financial literacy and decision-making: The impact of knowledge gaps on financial outcomes
I WANT IT, I GOT IT
š§ Todayās Listen: Last week on Fintech Mavericks: I sat down with Kevin Jurovichāformer NFL player, wealth manager, and now founder of Hubble. In this episode, Kevin breaks down how his athlete mindset fuels his startup journey, what it really takes to build a business around expertise, and why the āpick your brainā economy is ready for a major upgrade. Tune in here or wherever you get your podcasts.
š Todayās Watch: Definitely The Summer I Turned Pretty has taken over my watchlist with Season 3 dropping this week. Itās a classic coming-of-age romance, and Iām fully investedāI need to know how it all ends in the final season.
š§āāļøTodayās Self-Care: Walkingāfrom Mexico City back to life in New Yorkāhas me feeling extra grateful for living in cities where I can step outside and actually engage with the world. Both are so walkable, vibrant, and alive. Moving through a place on foot keeps me grounded, curious, and honestly, healthier. Shoutout to hot girl walks. Go take one.
FINTUNES
Another new single for the summer from another powerhouse artist. Be sure to check this one out and add it to your vacay playlist.

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Thatās all for now! See you Thursday!
Love,
Nicole š
