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đ€ Itâs Economics
A $12 billion market opportunity you're (probably) overlooking.

Hi, fintech fam đ
Itâs been one of those weeksârecovering from being sick all weekend, still a little foggy, but fired up by whatâs ahead.
Next week Iâm heading to San Francisco for The Fintech Summit, hosted by my friend (and podcast co-host!) Drew Glover and the team at Fiat Growth. Iâll be moderating a panel on one of the most real convos in the spaceâB2B vs. B2C in fintechâand what the trade-offs actually look like.
Weâre also kicking off Season 2 of Fintech Mavericks with a live recording in SF. This seasonâs lineup?
đ„ 12 new episodes featuring some of the brightest minds in the game. Our guests collectively have over half a million LinkedIn followersâand theyâre showing up with real blueprints, not recycled talking points.
While Iâm in town, Iâll be doing recon for our Fintech Is Femme Leadership Summit: SF Edition, coming this October during Tech Week. Want in? My inbox is open.
And lastlyâthereâs a project Iâve been working on that I canât stop thinking about.
Because itâs a chance to build together.
Letâs get into todayâs column.
INNOVATION
A $12 Billion Market Opportunity Youâre (Probably) Overlooking

Making that backstage-to-couches strut at the FintechâŻIsâŻFemme Leadership Summit â AprilâŻ23,âŻ2025. New York City.
At Fintech Is Femme, we follow the moneyâand right now, itâs pointing to a $12 billion opportunity hiding in plain sight.
Thatâs the untapped ROI waiting in climate tech funding. Not speculation. Not theory. Just a more innovative way to invest.
But letâs be clear: this isnât about ethics. Itâs about economics.
If you want to scale a business, tap new markets, and invest in the future, then building for a livable planet isnât a side missionâitâs the whole playbook.
Welcome to the rise of climate fintech.
Climate Change Is a Financial Problem
Weâve been told climate tech lives in a separate category. But if capital is flowing, if risk is shifting, if wealth is being builtâthatâs fintech. Full stop.
For example, the wildfires that happened in California in January didnât start because of DEI.
They started because of a failure to build systems that accounted for risk. Los Angeles was constructed on unstable terrain nearly a century agoânot because of inclusivity, but because of short-sighted economic decisions.
Another example is the collapse of Texasâs energy grid in 2021, one of the most severe energy crises in U.S. history, which didnât happen because of DEI.
It happened because of decades of deregulation and underinvestment in infrastructureâ economic decisions made without long-term risk in mind.
When climate meets outdated systems, disaster follows. And fintech, done right, can change that trajectory.
Climate change is a system-wide risk. Fintech is a system-wide solution.
Women: Not Just the Most AffectedâThe Most Effective
Women are 14 times more likely to die in climate disasters. Climate change jeopardizes access to health care, economic stability, and safety.
And yet, women are also statistically the most effective agents of change in this space.
A 1% increase in women managers correlates with a 0.5% drop in emissions, according to the World Economic Forum. Companies with over 30% women on boards outperform in climate governance, innovation, and sustainability.
And in climate fintech? Weâre leading.
According to Tenity, 45% of climate fintech startups founded in 2023 had a woman co-founder.
Over half of all pre-Series B funding between 2022 and 2023 went to startups with at least one woman founder.
The $12 Billion Opportunity
Yet even now, women-led teams receive just 1.1% of total climate tech funding. All-male teams still rake in over 90% of capital.
According to RMIâs Third Derivative, correcting this imbalance could generate $12 billion in additional returns. Not charityâROI.
Why? Because women founders deliver stronger capital efficiency, faster exits, and higher returns. A BCG study showed mixed-gender teams return $0.78 for every dollar raised, compared to $0.31 for male-only teams.
So the question isnât "Why fund women in climate fintech?"
The question is: "Why wouldnât you?"
What Climate Fintech Does
Climate fintech isnât a buzzwordâitâs a toolkit. And itâs already solving real, measurable problems:
Carbon tracking embedded in transactions
Green investing platforms are democratizing sustainable finance
ESG compliance tools for enterprises
New rails for clean energy financing and carbon markets
Europe leads, with 70% of regulatory reporting solutions. But the opportunity is global. Climate fintech funding in Europe fell only 2.2% last year, while global VC dropped 38%.
This is a resilient sector. And itâs ripe for women to lead.
From Insight to Action
Coming Sept. 19 in New York City.
When I first connected with Bhuva Shaktiâa legendary Wall Street executive, epic TED Talk speaker, and now founder of Wallet MaxâI knew we had to build something together.
After three decades of steering major financial institutions through crisis after crisis, she was ready for more than just conversations about climate risk. She wanted to take actionâand put capital to work for our communities.
So we teamed up to launch the Emerald Climate Fintech Summit.
It's our answer to the question: How do we channel capital into real solutions, and help ourselves and our communities make more money in the process?
Bhuva doesnât mince words:
âIâve spent my life building systems that manage risk. Climate is the greatest riskâand opportunityâof our time. We need capital to flow where it matters, and that means building pipelines that include everyone.â
That kind of perspective is rare. But it's exactly what this moment demands.
And women in fintech? Weâre bringing that perspective to lifeâin code, in capital, and in community.
And now weâre building something big.
On September 19 in NYC, weâre launching the Emerald Climate Fintech Summit.
Itâs where climate meets capital, where community meets action.
Imagine a future where clean energy is funded with a click, where carbon markets scale like SaaS, and where sustainability is woven into every transaction.
That future isnât theoretical. Itâs being builtâby people who look like us.
Join us. Partner with us. Fund whatâs next.
Because when you direct capital toward climate solutions, youâre scaling the most brilliant business move of the decade.
Want in? Respond to this email and letâs talk about how to get you and your business involved with the Emerald Climate Fintech Summit.
Weâre looking for stellar partners to help shape the content, agenda, and vibe.
See you in September.
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WTF ELSE?
How SPVs are reshaping the future of venture capital
Walmart is using its own fintech firm to provide credit cards after dumping Capital One
Atome secures $75M financing to drive financial inclusion mission in the Philippines
Creator content set to overtake professionally produced content in ad revenue, says report
I WANT IT, I GOT IT
đ§ Todayâs Listen: Todayâs throwback episode of Fintech Mavericks features Sophia Goldberg on building Ansa, scaling smart, and raising $20Mâwith 95% of her investors being women. A must-listen for anyone navigating early-stage growth with intention. Tune in to our podcast here.
đ Todayâs Read: Adding this throwback to your content lineup because, honestly, Iâve been searching for the words to make sense of whatâs happening in our countryâand in California right now. I remembered this column I wrote: âImmigrants Are Americaâs Secret Sauce: How Fintech Can Help Us Tap Into This Economic Power.â It still holds. Read it, share it, and keep the data closeâbecause the truth needs backing.
đ§ââïžTodayâs Self-Care: Iâm a clean makeup girlie through and throughâand Iâve been using Typologyâs tinted serum for a while now. But recently added their new illuminating concentrate drops to my routine, and Iâm officially obsessed. The hydration? Unreal. The glow? Next level. I love when makeup actually does something for your skinâthis oneâs packed with vitamin C, aloe, and skincare that works while you wear it.
FINTUNES
Providing a fun, silly, and relatable song for the summer.

LETâS CONNECT
đ° Share this newsletter with a friend and start growing your network.
đ Connect with me on LinkedIn for daily insights on female leadership.
đ€ Grow your business through content & community by partnering with me.
đŁ Promote yourself to 50,000 subscribers by sponsoring this newsletter.
đ€ Host an epic event by booking me as a speaker, moderator, or emcee.
đ Increase your expertise by ordering your copy of my book, Fintech Feminists: Increasing Inclusion, Redefining Innovation, and Changing the Future for Women Around the World.
Thatâs all for now! See you Thursday!
Love,
Nicole đ