Hey, fintech fam! š
At Fintech Is Femme, weāre all about one thing: giving you the tools, connections, and confidence to crush it in fintech.
Opportunities that drive growth? Check.
Relationships that actually matter? Double-check.
A community thatās as ambitious as you are? You better believe it.
And now? Weāre turning it up a notch.
Introducing the FEMMY Awards ššš
š When: December 9, 2024
š Where: Rise by Barclays, NYC
This isnāt your average awards night. Nope. The FEMMYs are the launchpad for something way bigger: the Fintech Is Femme Membership Community.
Hereās the deal: As a Founding Member, you wonāt just be part of fintechās futureāyouāll be shaping it. This is about more than attending events or shaking hands.
Itās about:
A Seat at the Table: Be part of an exclusive group of leaders rewriting the rules to success in fintech.
Meaningful Connections: Build bonds with trailblazers who are as invested in your growth as you are.
Your Name in the History Books: Help shape the vision for women-led fintech innovation (Iāve got the pen, youāve got the story).
Because letās face itāyour network is your net worth, and this is your chance to level it up. šø
Now, onto todayās story. (Read to the end for another opportunity to accelerate your companyās trajectory, big time).
IMPACT
How Nasdaqās Big Bet on Fintech Startups Is Shaping the Future of Finance

When Nasdaq moved its headquarters to Times Square in 2018, it wasnāt just a change of address but a declaration.Ā
Imagine Wall Street meeting Times Squareāa fusion of financeās storied past and its high-tech future.Ā
Nasdaq wasnāt turning its back on tradition; it was redefining it, elevating its iconic LED tower over the bustling crossroads of the world.Ā
With this move, Nasdaq signaled something bold: that this 48-story skyscraper in Times Square wasnāt just a place for opening bells and ticker tapeāit was a hub for the future of finance itself.
Established in 1971 as the worldās first electronic stock market, Nasdaq has always been a pioneer in blending speed and transparency with traditional financial services.Ā
But this new headquarters took it to another level, transforming the space into a global experience where the next generation of innovators would come to launch their visionsāand maybe even the next unicorn.Ā
With this skyscraper, Nasdaq bridged the legacy of Wall Street with the electric pulse of Times Square, promising a future where tradition and innovation donāt just coexist; they drive each other forward.Ā
I felt that energy on my first visit to the Nasdaq MarketSite in May 2022.
I stepped into that space with the usual chaos of a morning Times Square commute behind me, but inside, it felt like an entirely different world.
In this high-energy, glass-encased tech sanctuary, the economy of the future is being written in real time.Ā
I was there to sit down with Brandis DeSimone, Nasdaqās Head of Data Sales for the Americas, who had been celebrating over ten years of calling the exchange her work home.Ā
As I settled into the embrace of the glass-enclosed broadcast studio overlooking a busy Times Square, it quickly became evident that DeSimone and I shared a joint reflection as we got mic'd up for our interview: Nasdaq is a pioneer, but itās not just in technology.Ā
Back in 2021, Nasdaq set a record with 52 IPOs led by women CEOsāmore than any other U.S. exchange.Ā
Whitney Wolfe Herd famously brought Bumble to Nasdaq in a yellow power suit with her son on her hip, marking the second-largest tech IPO by proceeds raised.Ā
JuE Wong led the third-largest consumer IPO as CEO of Olaplex.Ā
Jennifer Hyman of Rent the Runway also joined the club.
And hereās the reality: this still feels like a rare occurrence.Ā
Out of over 2,000 companies that went public in the U.S. between 2013 and 2020, only 18 had female founders and CEOs. Yes, 18.
As DeSimone and I sat in that iconic glass studio, it was impossible not to feel that Nasdaqās history-making potential isnāt just about ticker symbols.Ā
Nasdaq is tapping into something biggerāa shift toward economic inclusion and a marketplace open to every audacious idea out there, from early-stage to late-stage founders.Ā
How Nasdaq Powers the Fintech Revolution

Bumble founder and CEO Whitney Wolfe Herd
Now, letās get down to the tech behind it.Ā
Nasdaq isnāt just a place to ring bells and cut ribbons; itās a data powerhouse that fuels some of the most innovative fintech companies around.Ā
Think of it like an electric grid for financial information, giving companies the power to run apps and platforms that, in turn, empower investors.
Companies like Public.com, eToro, and DAS Trader (founded by Karen Gentile, a fintech CEO whoās carved out her own space in this male-dominated field) all use Nasdaqās data to bring their platforms to life.Ā
These companies arenāt just using data to power pretty chartsātheyāre transforming how people interact with finance.Ā
For example:
Public.com is on a mission to demystify the stock market, making investing accessible for everyone, not just those who speak fluent finance. Public taps into Nasdaqās data to ensure its users have access to accurate market information, leveling the playing field for retail investors in a way that wasnāt possible even a decade ago.
eToro, the āsocialā trading platform where you can follow othersā trades, relies on Nasdaq to power its unique model. Itās like a giant trading club where you can watch, learn, and maybe copy a move or two. And behind the scenes? Nasdaqās data makes this community-based trading possible, ensuring users have reliable, real-time information.
DAS Trader, led by Gentile, provides professional-grade trading platforms to retail and institutional traders. With Nasdaqās data, Gentileās company can offer tools that were once only available to big-time traders. Her success is a testament to Nasdaqās commitment to building partnerships with fintech founders who see finance as a path to empowerment for all.
Nasdaqās data isnāt just a service; itās the secret sauce that lets these platforms bring finance to life for their users.Ā
Think about it: if Publicās prices didnāt match up with those on Yahoo Finance, their users would lose trust fast.Ā
This is why Nasdaq puts such a premium on accuracy.Ā
Nasdaq's data keeps fintech companies reliable and credible in a world where even a small discrepancy can shake user confidence.
Because hereās the truth: trust is everything.
Building a Marketplace Beyond Algorithms
One thing that stood out in my chat with DeSimone was her emphasis on human connection.Ā
Yes, even in a world of algorithms, Nasdaq still values actual, honest-to-goodness relationships.
Ā āBuilding relationships,ā she told me, is Nasdaqās ace in the hole when working with fintech startups. Itās not just about deals and transactions; itās about aligning values and partnering with companies that get the big picture.
DeSimoneās view of Nasdaq is part B2B, part B2C.Ā
Nasdaqās partnerships with fintech companies help these platforms deliver real value to their users, broadening retail access to the market.Ā
Itās a cycle of empowerment where everyone benefits, from the startup founder to the retail investor.Ā
The goal? To make finance more democratic, where anyone with a smartphone and a bank account can grow their wealth.
Nasdaqās investment in retail investors doesnāt end with data, either.
Ā Theyāre prioritizing education, particularly around creating a balanced portfolio.Ā
If 2021 was about the thrill of individual stocks, 2024 is about balance.Ā
ETFs and index-linked products like the Nasdaq-100Ā® are gaining traction, offering stability when the market looks more like a rollercoaster.Ā
Nasdaq is keen on ensuring retail investors arenāt just in the market but also understand the market.Ā
After all, a well-informed investor is a resilient one.
A Vision for the Future: Finance for All
Fintech Is Femme Leadership Summit, NYC, April 2024
Nasdaq and Fintech Is Femme are all about spotlighting the fintech disruptors reshaping the future, one bold idea at a time.Ā
Thatās why Iām beyond excited to team up for Nasdaqās annual Fintech Trailblazer contest, now kicking off its third year.
Itās a search for the next big fintech disruptorāthe company that will take Nasdaqās data, run with it, and maybe even shake up the entire industry with a future IPO.Ā
Partnering with Nasdaq on this contest has been a joy because itās not just about finding the next unicorn but building a community of trust and innovation that will fuel financeās next chapter.
So hereās my takeaway: Nasdaq is more than a stock exchange. Itās an incubator for ambition, a catalyst for growth, and a beacon of trust in an industry where trust isnāt always easy to come by.Ā
For the entrepreneurs, the fearless founders, and the next generation of tech pioneers, Nasdaq is laying out a red carpet to center stage in Times Square.Ā
And if the bright lights of Times Square have taught us anything, itās this: the bold, the innovative, and the inclusive belong right here at the heart of it all.
Are You the Next Fintech Trailblazer?
Arta Finance: Nasdaq Trailblazer Winner 2023
If youāre a fintech innovatorāwhether youāre at pre-seed, seeking funding, or even gearing up for that IPO momentāNasdaqās 2024 Fintech Trailblazer Contest is calling your name.Ā
This isnāt just an application; itās a chance to showcase your vision and join a league of change-makers redefining finance.
Hereās what the Fintech Trailblazer winner will receive:
š¢ A featured company logo placement on the iconic Nasdaq Tower in Times Square
šļø An interview with Nasdaqās Global Markets Reporter, Jill Malandrino, on a special #TradeTalks episode
š¦ VIP access to attend a live opening or closing bell ceremony. Plus, a photo opportunity at Nasdaqās signing podium and a tour of the newly renovated MarketSite.Ā
š¤A sit-down with Nasdaq executives to discuss the future of your business and the steps to going public.Ā
š¤ As a bonus, join me for a guest spot on the Humans of Fintech podcast recorded live at Nasdaq MarketSite.
If youāre ready to take your fintech company to the next level and make a lasting impact, donāt miss this opportunity.Ā Letās make history together.
Get all the details and apply today here:Ā
WTF ELSE?
Positive signs in fintech dealmaking
Financial technologies and children's well-beingĀ
FIs face new liabilities from CFPBās rule on open bankingĀ
AI adoption in financial services: Balancing risks and regulations
Wealth management industry set for double-digit growth, led by North America
I WANT IT, I GOT IT
š°Ā Todayās Read: Women Who Run With The Wolves by Clarissa Pinkola EstĆ©s is mandatory reading for everyone!
šæ Todayās Food: I'm in LA this week and had a fabulous dinner at a former hardware store turned incredibly chic restaurant called Laurel Hardware. Save this as a "must-go" for your next visit to LA.
š Todayās Buy: ICYMI, my bespoke plum suit (as seen in photos of me speaking at Harvard) was made by DALYA, a female-founded and owned bespoke suit experience for women ready to dress the way they want to be addressed. Use code FINTECHISFEMME10 to get 10% off your appointment (high quality and affordable, ladies!) Check out her page and sign up for an appointment here.
FINTUNES
šµ Amber Mark - Sink In
Get ready for a fresh, vibey single perfect for putting on repeat while you dive into deep work.

LETāS CONNECT
š° Share this newsletter with a friend and start growing your network.
š Connect with me on LinkedIn for daily insights on female leadership.
š¤ Grow your business through content & community by partnering with me.
š£ Promote yourself to 50,000 subscribers by sponsoring this newsletter.
š¤ Host an epic event by booking me as a speaker, moderator, or emcee.
š Increase your expertise by ordering your copy of my book, Fintech Feminists: Increasing Inclusion, Redefining Innovation, and Changing the Future for Women Around the World.
Thatās all for now! See you Thursday!
Love,
Nicole š
