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đ€ Rewrite Your Rules
How GoodFinâs Anna Joo Fee Is Rewriting Wealth Rules; Why Community = Your Competitive Edge with Nina Mohanty; Orumâs $82M Bet on Real-Time Money with CEO Stephany Kirkpatrick

IN PARTNERSHIP WITH
Hey, fintech fam! đ
This weekâs been all about prepâbecause next week, Iâm heading into a whirlwind of back-to-back events.
First up: Iâll be on the ground in Orlando covering FIS Emerald, then heading straight back to NYC for Salesforceâs Agentforce event (pro tip: registration is free!).
Iâll be sharing the rideâand all the behind-the-scenes insightsâright here and on LinkedIn. Expect exclusive interviews, real-time takeaways, and my honest POV from the frontlines of fintech.
Covering, interviewing, creating, and writing about these events is truly my favorite part of this job. The energy. The access. The velocity of learning. Thereâs nothing like being in the roomâand Iâve built my whole brand on that belief (which is also why I host my own 400-person summits đ).
Speaking of eventsâtoday, Iâve got a story straight from the mainstage at the Fintech Is Femme Leadership Summit, featuring one of our incredible founder spotlights, plus two must-listen podcast throwbacks you wonât want to miss.
Letâs get into it.
SPONSORED BY FIS
78% of global business leaders say AI is already helping them catch more fraud.
And yetâmost companies still arenât scaling it.
Thatâs the story revealed in the brand-new Harmony Gap report from FIS and Oxford Economicsâand itâs required reading for anyone serious about financial security, operational resilience, and long-term AI strategy.
Hereâs what stood out to me:
â 78% of respondents say AI is improving their fraud detection and risk management
â 56% are scaling or fully implementing AI across financial operations
â 45% plan to increase AI investment in the next two years
So whatâs stopping more companies from diving in?
Itâs not hypeâitâs the hard stuff:
High implementation and maintenance costs (73%), lack of in-house expertise (64%), and integration hurdles (58%) are slowing enterprise adoption.
But as threat actors get more sophisticatedâleveraging AI themselves to commit fraudâthe pressure is on for financial institutions to match that sophistication.
As FIS CTO Firdaus Bhathena puts it:
âOvercoming these barriers and harnessing AIâs potential requires strategic investment, rigorous cybersecurity, empowered employees, and strong leadership.â
In other words?
â AI isnât a side project. Itâs infrastructure.
â Fraud prevention isnât just techâitâs a team sport.
â AI isnât coming. Itâs already here.
If youâre leading in fintech, payments, security, or riskâdonât sleep on this report.
This is your blueprint for bridging the gap between AI potential and AI performance.
#TRENDING
Whatâs Up In Fintech
Every Thursday, I bring you the latest fintech news and trends, delivering the key insights that matter most to the industryâand you.
#1 How GoodFin CEO Anna Joo Fee Is Rewriting the Rules of Wealth Management

Anna Joo Fee, Founder & CEO, GoodFin, during the Fintech Is Femme Leadership Summit
If you were in the room at the Fintech Is Femme Leadership Summit last month, you already felt it: the energy shift when Anna Joo Fee, Founder & CEO of GoodFin, took the stage.
She didnât come to talk about just another fintech app. She came to talk about a new wealth paradigmâone that centers ownership, access, and conviction.
âI followed the script,â she said. âThe immigrant script. The perfectionist script. The do-everything-right script.â
And she didâHarvard Law, a top Wall Street firm, 90-hour weeks. But like so many high-achieving women in finance, Anna hit a wall: wealth creation wasnât coming from the career accolades. It was coming from somewhere else.
âWealth is not a meritocracy,â she said. âAnd not taking risks is not actually safe. It just feels that way.â
That realization led her to launch GoodFin, a platform that gives high-earning professionals access to private marketsâopportunities typically reserved for the 1%. But GoodFin is more than a platform. Itâs a signal that fintech is finally shifting from access to ownership.
GoodFin provides access to the assets that have long been reserved for the ultra-wealthyâlike blue-chip private equity and pre-IPO startups. GoodFin aggregates wealth from individuals to collectively knock on the doors of exclusive private wealth opportunities.
By doing so, it lowers the barriers to entry, giving members a chance to diversify their portfolios in ways they couldnât before.
In this new wealth management ecosystem, the key isnât just accessâitâs the education and empowerment to truly build wealth, not just manage it.
By providing a guided, automated experience that still feels personal, fintech can teach individuals to leverage complex financial productsâlike private equity or venture fundsâthat many high earners still donât fully understand.
A high-earner making $300k a year might be doing okay financially, but without access to these sophisticated wealth-building tools, theyâll never see the kind of exponential wealth growth that can come from investing in private markets or owning stakes in tomorrowâs unicorns.
This next wave of fintech will likely focus on building personalized yet automated wealth-building experiences that provide access and encourage community collaboration and mutual growth.
A place where high earners can share investment ideas, get educational content tailored to their financial goals, and access curated, high-quality alternative assetsâall within the same platform. I know Iâd be interested.
Annaâs perspective is razor-sharp because itâs personal. She became a mother. She looked at the financial system sheâd worked within for years. And she asked: What am I really building here?
The answer: A better system. One thatâs accessible. One that reflects the lived experiences of immigrants, women, and wealth-builders of every background.
âWe donât need permission,â she told our audience. âWe need conviction.â
Founder Lessons from the Frontlines
Here are a few takeaways I walked away withâand ones every founder, builder, or career shifter should hear:
1. Donât confuse prestige with ownership.
A fancy title might earn you clout. Ownership earns you equity. If youâre not building wealth, youâre building someone elseâs.
2. Play smarter, not harder.
Anna had every credential in the bookâbut she wasnât building real wealth until she changed the game. Hard work alone isnât the strategy. Leverage, education, and risk-taking are.
3. Your pain points are business opportunities.
Anna didnât just spot a market gapâshe lived it. She built the platform she wished she had when navigating wealth as a first-gen professional and new mom.
4. Take the risk. Especially when it feels âunsafe.â
Quitting a stable, high-paying job to start a fintech company? Terrifying. But as Anna reminds us: staying put isnât necessarily saferâit just feels that way.
5. Build for the next generation, not just the next quarter.
As trillions transfer to women and first-gen investors, the question isnât if wealth will changeâitâs who will lead the change.
Anna left us with this: âThe future of wealth isnât something we need to wait for. Itâs here. And itâs ours to claim.â
I couldnât agree more. Letâs go.
#2 Money Circles: Why Community Is Your Competitive Advantage with Nina Mohanty

Nina Mohanty, Founder & CEO, Bloom Money
In fintech, we hear a lot about âcommunity.â But few companies are truly built by and for the communities they serve.
Thatâs what makes Bloom Money differentâand why Iâm so hyped about founder Nina Mohantyâs latest announcement: Bloom just launched a community crowdfund, giving everyday people a chance to own a piece of the company theyâre helping build.
âAt the very heart of Bloom is our community,â Nina shared on LinkedIn. âWe want our community to own our business, to be our boss. Because thatâs the way it should be.â
Bloom isnât just a productâitâs a movement rooted in tradition. As I wrote in my book Fintech Feminists, Ninaâs inspiration came from ROSCAs (Rotating Savings and Credit Associations), informal savings systems used around the worldâcalled âSusuâ in Ghana, âTandaâ in Mexico, and âChitsâ in India.
Bloom digitizes this communal wealth-building model with Bloom Circles, bringing cultural relevance, dignity, and trust back into financeâespecially for immigrants and first-gen communities historically excluded by traditional banking systems.
âEveryone says they want financial inclusion,â Nina shared, âbut few are ready to fund actual solutions.â
Now, we can.
Tune in to my episode of Humans of Fintech for a raw, honest convo with Nina about how sheâs flipping the fintech funding model, what it means to build for your community, and why immigrant customers are the financial systemâs greatest untapped market.
đ§ Listen to our full conversation here.
#3 Fintech Mavericks: Orumâs $82M Journey with Founder & CEO Stephany Kirkpatrick
If thereâs one skill every founder must masterâitâs storytelling.
Sure, you can hire the best engineers. You can bring in top-notch ops pros.
But what you canât hire? Founder-market fit.
You canât outsource conviction.
That kind of clarity? It comes from lived experience. From being so close to the problem, you are the solution.
Thatâs exactly what Iâve learned from Stephany Kirkpatrick, founder & CEO of Orum.
In todayâs (throwback) Fintech Mavericks episode, co-hosted with Drew Glover of Fiat Growth, Stephany breaks down how she raised over $80M as a solo founderâand how storytelling was her secret weapon.
Her insight? Itâs not just about proving the business model. Itâs about showing that you are the one to build it. And, trust meâshe is.
Tune in to hear Stephany share the real deal on what it takes to scale, lead, and fundraiseâwith both EQ and fire.
MARK YOUR CALENDARS
Join us every Thursday to keep up with fintech events!
JUNE 11-12
[CHARLOTTE] Fintech & Insurtech Generations
Weâre proud to partner with the 2025 Fintech & Insurtech Generations conferenceâwhere real innovation meets real impact.
Back and bigger than ever, #FIG2025 is the Southeastâs leading fintech and insurtech event, bringing together founders, operators, investors, and changemakers for two days of honest conversation, bold ideas, and future-focused strategy.
This yearâs themeâMission Possible: Operation Innovationâis all about building whatâs next through collaboration, creativity, and the kind of leadership that doesnât wait for permission.
If youâre serious about shaping the future of financial services, this is where you need to be.
Mark your calendar.
đ Use code FEMME25 for 25% off.
FINTUNES
Last week, I was eagerly anticipating the release of this new single, and it's finally here. What a powerhouse of a song, with its lyrics and vocals. In a sea of quick hits and pop singles, Miley is delivering art, theater, and songwriting prowess with nearly five-minute pop ballads. I love it.

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âïž P.S. If youâve read Fintech Feminists (or listened to the audiobook!), Iâd be so grateful if you could take 30 seconds to leave a review or rating on Amazon here. Your support means the world to me. A million thanks in advance!
That wraps up todayâs editionâthanks for reading! Until next week, keep innovating and challenging the status quo. See you Tuesday!
Love,
Nicole đ